Tasked with a live brief from Spin Dogs, I developed a campaign aimed at raising awareness for gifting Cadw memberships. Through research, I identified the current audience as middle-aged couples and crafted the proposition around creating unforgettable experiences. The campaign emphasized Cadw memberships as a means to escape the digital hustle of modern life, enabling partners to reconnect and relive cherished childhood moments while creating lasting memories for generations. Furthermore, the campaign highlighted Cadw's commitment to preserving Welsh history and the environment, encapsulating a meaningful gift with a purpose.
