In this university module, my challenge was to rebrand a retro/vintage brand, and I chose to reinvent Kodak. The heart of the campaign revolves around a partnership with Spotify, introducing a mobile app where consumers can pair a song with a photo to create lasting memories. The focus is on blending nostalgia with modern technology. The campaign also showcases a new digital camera that replaces disposable cameras in the market. With a warm and personable tone, I primarily target 18-24 year olds, emphasizing features like local or cloud storage for photos, as well as editing and printing options accessible through the app.
