My objective for this concept campaign was to create a dynamic and immersive month-long campaign that celebrates local music talent, amplifies Camden Hells’ brand presence, and fosterscommunity engagement. The events will take place across the city of London, where the brewery is based.
“Music From The Hells: A Month of Grassroot Music & Craft Beer” is an exhilarating month-long celebration of music and craft brewing, brought to you by Camden Town Brewery. Throughout the month, a series of curated events and experiences will take place, showcasing emerging and established musicians while
highlighting Camden Hells’ range of craft brews.