The brief calls for the creation of promotional materials, including a poster, for an upcoming event aimed at Universal Music staff. It emphasises the need for a vibrant, engaging theme that reflects the event's energy, particularly since the lineup remains undisclosed. I then aimed to create a retro-futuristic-themed poster with heavy copy, intriguing enough to attract staff to an event with an unknown lineup. The concept is to evoke secrecy and exclusivity using a British idiom like "Off The Record," allowing for minimalist designs with hidden messages. The phrase suggests both secrecy and music, offering staff a break from work with lighthearted copy reflecting the office atmosphere.
